harder for sales reps to get your individual prescribing history

September 2006

Changes will make it harder for sales reps to get your individual prescribing history.

Drug companies use up to 90% of their advertising budgets to influence prescribers.

Some of the money is spent to buy data that show what you prescribe...which reps use to tailor their sales pitch to you.

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Prescriber Insights: PA includes:

Cutting-edge advice about new medications and how they fit into practice
Unbiased, evidence-based, 100% free of financial support from the pharma industry written by your peers
Side-by-side comparisons of drugs by class or disease state, plus FAQs, pros/cons, and simple recommendations

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